News

Safe & white in the inthePINK magazine, official magazine of the Pink Ribbon Foundation

06-10-2008

Safe & white is present in the  inthePINK magazine, the official magazine of the Pink Ribbon Foundation (Reg. Charity No. 1080839) on sale nationally in the UK during October's Breast Cancer Awareness Month.  Available at WH Smith and major supermarkets priced at £3.50, all publishers profits go to the Foundation to help those affected by breast cancer.  For all enquiries, please contact Lisa Allen at Xcess Media Ltd on 020 8289 3410.

Safe & White starred on mykindaplace.com as the product to ‘get the look’ of A-lister, Emma Roberts

30-09-2008

Mykindaplace - September 2008

Safe & White starred on mykindaplace.com as the product to 'get the look' of A-lister, Emma Roberts. The site recommended the Safe & White Toothpaste for maintaining that all important bright white smile.

www.mykindaplace.com

Safe & White was given a big thumbs up by The Sun

30-09-2008

The Sun- September 2008

Safe & White was given a big thumbs up by The Sun when they looked into various different treatments available to achieve a whiter smile. http://www.thesun.co.uk/sol/homepage/woman/fashion/beauty/article1630423.ece

The Men’s Health team raved about Safe & White

30-09-2008

Men's Health - October 2008

The Men's Health team raved about Safe & White in their October issue, reviewing the Safe & White whitening pen-brush as "easy-to-apply" as well as being suitable for sensitive gums within their 'Look better with...' feature.

Safe&white on website British Dental Health Foundation

04-09-2008

Safe&white is now offically listed on the website of the British Dental Health Foundation in the list of approved products. Visit: http://www.dentalhealth.org.uk/accreditation/products.php

Cosmopolitan Summer chequebook 2008

25-07-2008

Sparkling white teeth not only make you look the picture of health, they also give you the confidence you thought you never had. With Safe & White’s unique 100% peroxide free home whitening system, you can now achieve a healthy smile five shades whiter or more. This fantastic look comes with the additional comfort that the British Dental Health Foundation has given the products their seal of approval.

In the Summer edition of Cosmopolitan you will find a sunny promotion for Safe&white. There are 50 handy teeth whitening brushes to be won!

BDHF backs innovative products with safe solution to home tooth whitening

24-07-2008

Leading independent dental authority the British Dental Health Foundation has granted its first seal of approval to a peroxide-free home tooth whitening treatment, Vitint’s Safe & White.

Utilising innovative Ardox-X technology, Safe & White is formulated to harness the natural energy of active oxygen – whitening teeth effectively without compromising on safety. The use of this innovative technology, proven to be safe for tooth enamel and gums in extensive research, has lead to the BDHF’s approval of the treatment.

With the ever growing consumer desire for a healthy white smile, Safe & White’s products are proven to be both safe and highly effective in achieving the dramatic whitening results expected, whitening teeth by five shades or even more.

The British Dental Health Foundation’s approval of Safe & White will help to reinstall consumer confidence that it is possible to have whiter teeth without the harmful side effects whilst tackling negative perceptions around home whitening kits.

Speaking as the charity launches its oral health awareness campaign, National Smile Month, British Dental Health Foundation Chief Executive, Dr Nigel L Carter, comments:

“The British Dental Health Foundation’s chief focus for the past 37 years has been to raise standards of oral care in the UK whilst offering free, objective and impartial advice.

With the health-related impact of tooth whitening becoming increasingly high on the agenda, we are happy to approve Vitint’s Safe & White products. The research has proven that they are safe for the tooth enamel and gums and they are formulated to help restore the natural whiteness of teeth.”

Sjaak Brouwer, spokesperson for Safe & White, adds: “We are committed to providing an accessible, affordable and safe solution to tooth whitening that really delivers results. We all want to recreate that effortlessly glamorous and healthy look, and for many of us this means having a radiant smile.

“Safe & White products are developed by dentists, and this support from the British Dental Health Foundation provides an additional comfort factor for individuals looking for a naturally white smile.” The Safe and White product range consists of a whitening gel, supplied with secure mouth trays used for 30 minutes, twice a day for two weeks to achieve optimum results. A handy pen-sized brush is also available, which can be applied directly to teeth twice daily after brushing for whiter teeth by five shades or even more. A toothpaste completes the system, to maintain a bright smile whilst eliminating the harmful bacteria that cause gum inflammation and bad breath.

Also read older news items in our archive